What is Social Media Follow-Up?

Increase conversions by pairing your direct mail campaign with social media platforms like Facebook and Instagram

Why is it important?

• Facebook and Instagram have over 3 BILLION active users combined.
• Users spend an average of  4 HOURS daily on these online platforms.

We have integrated Social Media Follow-Up into our system, allowing you to not only track users across the Google Display Network but also through Facebook and Instagram's ad network.

How it works:

1. Your campaign is assigned a unique tracking code (also known as a Pixel) for Facebook and Instagram. This code is completely invisible and has no impact on how the website appears or performs.
2. A visitor to the website gets a unique "cookie" assigned to their browser once Facebook and Instagram identify them as an active user. (NOTE: Their data is confidential and their information is not accessible, which ensures online privacy for every user).
3. When the user logs into Facebook or Instagram, they will be shown an ad from your campaign website in their newsfeed, where they're more likely to view the ad and interact.

Review case studies where Dynamic Direct Mail produced fantastic results