What will Online Follow-Up do?
INCREASE CONVERSIONS BY PAIRING YOUR DIRECT MAIL CAMPAIGN WITH FACEBOOK AND INSTAGRAM
3 BILLION active users on Facebook & Instagram
4 HOURS average time on Facebook and Instagram combined, daily.
Now, Social Media Follow-Up has been integrated into our system to offer you the opportunity to not only follow a user across the Google Display Network, but also through Facebook and Instagram's ad network.
HOW IT WORKS
- Your campaign is assigned a unique tracking code (also known as a Pixel) for Facebook and Instagram. This code is completely invisible and has no impact on how the website appears or performs.
- A visitor to the website gets a unique "cookie" assigned to their browser once Facebook and Instagram identify them as an active user. (NOTE: Their data is confidential and their information is not accessible, which ensures online privacy for every user).
- When the user logs into Facebook or Instagram, they will be shown an ad from your campaign website in their newsfeed, where they're more likely to view the ad and interact.