What will Online Follow-Up do?
INCREASE CONVERSIONS BY PAIRING YOUR DIRECT MAIL CAMPAIGN WITH GOOGLE DISPLAY NETWORK
96% of website visitors leave without taking any action
26% increase in completed conversions when those users who have been retargeted return to the website
HOW IT WORKS
- Your direct mail campaign is sent out and tracked with our mailing tracking system using cutting-edge barcode technology. This allows you to know exactly when your cards are due to arrive in prospects' mailboxes.
- When one of your direct mail leads visits your website, they get a unique "cookie" assigned to their browser so Google can identify them as a website visitor (AKA someone interested in your company).
- Your new leads are funneled into an automatic follow-up system using the Google Display Network. Text and image ads matching your campaign's design and offers follow your website visitors around the internet after they leave your site.