What will Online Follow-Up do?

INCREASE CONVERSIONS BY PAIRING YOUR DIRECT MAIL CAMPAIGN WITH GOOGLE DISPLAY NETWORK

WHY?

96% of website visitors leave without taking any action

26% increase in completed conversions when those users who have been retargeted return to the website

HOW IT WORKS

1. Your direct mail campaign is sent out and tracked with our mailing tracking system using cutting-edge barcode technology. This allows you to know exactly when your cards are due to arrive in prospects' mailboxes.
2. When one of your direct mail leads visits your website, they get a  unique "cookie" assigned to their browser so Google can identify them as a website visitor (AKA someone interested in your company).
3. Your new leads are funneled into an automatic follow-up system using the Google Display Network. Text and image ads matching your campaign's design and offers follow your website visitors around the internet after they leave your site.

 

 

Review case studies where Dynamic Direct Mail produced fantastic results

Return to all the technologies of Dynamic Direct Mail