What will Informed Delivery® do?
INCREASE ROI BY PUTTING YOUR DIRECT MAIL PIECE IN BOTH THE DIGITAL AND PHYSICAL WORLDS SIMULTANEOUSLY
This new USPS feature allows you to receive a digital preview of your scheduled mail. The digital preview includes grayscale images of the mail pieces your target audience are soon to receive--giving you another opportunity to drive conversations.
86% DAILY OPEN RATE
of the Informed Delivery® email
people signed up for Informed Delivery®
With our Informed Delivery® integration, you'll be able to enhance your mail piece by:
- Adding a full color ad next to the grayscale preview of the piece
- Include interactive content
- Implement a link to a website
When someone clicks on the link to the website, they'll receive a cookie on the browser and on their Facebook profiles.
This means our online follow-up and social media follow-up features will immediately start working for this user. Even if they initially exit the website without taking action, they'll be seeing ads attracting them back to it--all over Facebook, Instagram and the Google Network.